March 14, 2012 0 Comments.

There has been a TON of talk that Santorum wants Gingrich to drop out of the race to turn the GOP nomination into a two-man race.  The idea is that Gingrinch voters will flock to Santorum rather than Romney because he is the more ‘conservative’ option.

WRONG.  Why?  Because Facebook says so.  And Facebook knows everything.  Here’s how.

A company called optim.al helps giant corporations mine data about Facebook users to figure out who are their best “target audience.”

So for example, if Hostess wanted to find out which people are most likely to “like” Twinkies, they would plug it in to Optim.al and it would tell them which people they should target based off the data that they scrape from all of the profiles.  So there is no surprise that there is a connection between Twinkies and Little Debbies.  What is more shocking is that there is also a connection between Twinkies and Barcardi, Kmart, and the movie Tron.  (Drunk Disney action film loving bargain hunters love Twinkies?  I can dig it.)  Anyways, companies spend a ton of money to get this data

So the kind people of optim.al kindly put out their own studies on the GOP candidates.  Here’s what they found.

First off, this.

The way these images work, the closer and more interconnected the candidates are on the chart, the more similar their users are.

This chart shows that Romney and Gingrich supporters are much more similar than Santorum supporters.  That’s not my opinion or the opinion of a political commentator, that’s just pure data.  Want to see another graph they did in October?

Who is more connected and closer to Gingrich?  Romney (in case you can’t find Santorum, he’s the tiny bubble halfway up on the left side).

So for all of the chatter about a two man race, it looks like the only way Santorum can stay alive is if it’s a four man race.  And if its a four man race, then he’s got an issue, because Romney needs 48% of the remaining delegates to win the nomination (as of right now, he has earned 52% of the already-voted delegates).  Santorum would need  65% of the remaining delegates, where to this point, he has only one 27% of the remaining delegates.

Chances?  Not likely.  It looks like Santorum’s only real option is to bleed slowly to death until Romney finally trudges to victory.

So that’s neat.

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