Hall drives home the three most important things to make your business succeed. What I like is he doesn’t use anecdotes and theory, but case studies and hard data. Somehow, he manages to make marketing and entrepreneurship an analytical game that can be calculated, which I really enjoyed. Those three things are Overt Benefit – [...]
Quick read, I blasted through it while on an airplane flight. Nothing to terribly flashy, but its a good collection of different marketing insights you can get from other books.
For the last 14 hours, my youngest sister has been sitting in the ICU. She’s absolutely miserable, but its definitely a step up from the ‘dying’ category that she would be in had she been admitted to the hospital a day later. She has been diagnosed with type I diabetes at the ripe old age [...]
So I was thinking, Have you ever purchased an ebook or an online course for $17 and just been infuriated with the quality? You get some rehashed, unoriginal, outdated strategy or filler or unsubstantiated opinion? Or even worse, its nothing but a long sales letter for an upsell to either coaching or a bigger, better [...]
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